Pfizer - ABRYSVO

Pfizer’s RSV vaccine ABRYSVO is the only vaccine given to women during pregnancy to protect their babies from the moment they are born. Reaching moms in an authentic and fun way was important to helping protect their babies, without the fear surrounding RSV messaging.

INSTALLATION

BOOK

With a heartwarming children’s book, provided in their healthcare provider’s office, moms-to-be learn about RSV in a friendly and encouraging way. Taking away some of the scariness of RSV and encouraging smart choices helps moms feel good about choosing ABRYSVO.